Dr J.W. Wilson discusses how the Hoffman Process creates positive long-lasting changes in brain structure

For over 30 years, the Advanced Learning Institute (ALI), Canada have been doing neurological and genetic research on the basis of learning and behaviour change. Executive Director Dr J.W. Wilson, was been asked to explain the science behind the Hoffman Process; how is it, that by being exposed to in such a very short period of time, that people can experience such dramatic and profound transformations in their lives. How is it, that someone can enter the Hoffman Process feeling frustration, anxiety and pain in their lives and in 7 days, come out feeling such high levels of joy, peace, clarity and fulfillment.

…from the scientific viewpoint, do you know why you behave the way you do? At the Institute, we call it ‘structure – function’. That is, the structure of your brain dictates the functions of your brain, like your actions , your feelings and your behaviours. What did you have for breakfast this morning? Probably something very similar to what you have every morning. Why is it that no matter how much you try, even though you have told yourself over and over again, you won’t get upset when your boss, your kids, your significant others, when they say or do that ‘special’ thing that upsets you, you still flip out. It all has to do with the existing structures of your brain. You change those structures in your brain, and your feelings and behaviours automatically change.

The bright lights are the neurons, and the branches coming off them are called dendrites and on those dendrites are what are called receptor sites. When those neurons, dendrites and receptor sites change then your behaviours change. There is no change in your life unless those structures are changed. But we have a problem; those structures that are laid down by the interactions of your history, your past experiences with your family, your friends, your relationships, your environment are very very resistant to change. In fact these structures, that direct all your actions and your habits and your feelings are made out of fats and proteins, sticky gummy stuff, pretty much the same stuff that cheddar cheese is made out of. So how do you change this sticky resistant stuff so you can change your life?

Through a process. Let me explain, think of all the books you have read, the seminars you’ve gone to; all the people that have told you how to change your life and how little of that information really changed you. Why didn’t all that great information create profound change in your brain structures so you could have dramatic change in your life. Well from a biological perspective, information alone does not cause transformation. Think about this for a moment, in the US where I’m from, over 75% of the population is overweight or obese. Don’t you think that 100% of those people know that too many calories make them fat? Yet what good did that information do to help them lose weight? It had absolutely no long-lasting impact on their habits and ultimate behaviour. The same thing happens to you; you have the information that you should feel and act differently yet this information alone does not quickly or profoundly transform you.

You read, you listen to audio tapes, you go to seminars, you watch videos, but you still feel the way you do, you still act the way you do. This is because, as I said, from a biological perspective, information does not cause transformation. So, what does?

It can be said that there is absolutely no transformation in nature without a process. Let me explain a very complex biological process in a very simple way. Think about seeds transforming to flowers, coal transforming to diamonds, caterpillars transforming into beautiful butterflies. How did these wondrous transformations take place? All of them took place through a process. Let us understand that if you want to change those neurological structures, the ones that control your feelings, your actions, your life, just like seeds to flowers and caterpillars to butterflies, you have to enter a process.

Understanding that all transformation in nature is a process, allows us to create processes based on science that actually allow people to experience profound transformations in their lives and this is the power of Hoffman. It’s not just information, its a 7 day process meticulously and elegantly designed to transform your biology so that you experience dramatic transformations in your life, which in turn transforms how the world interacts with you.

How does the Hoffman Process do this? Again, I’m going to over simplify greatly here using metaphors for quicker understanding. The Hoffman Process changes your brain in two ways.

First the Hoffman Process targets the existing brain structures that are sabotaging your happiness, your relationships and your serenity. Remember these networks, that are limiting your joy are like cheddar cheese; solid sticky gooey stuff. The Hoffman Process helps dissolve these negative structures; these old structures that sabotage your success, relationships and fulfillment start to dissolve and in effect, they melt away and as they melt away, they have less power over you and your life’s direction. At the same time the Hoffman Process is helping free you from these structures laid down by your history, its doing something else that is just as important. Its helping your biology lay down new structures. These new neurological structures then give you a new way to be, feel and interact in the world.

Think of new branches and leaves being added to a tree doing the rebirth of Spring. This is what the Hoffman Process is doing in your brain – laying down new connections so you can not only access your true self you’ve always known was there, but also in effect, helping to create a new you.

For over 30 years, I’ve been researching the science of transformation and I can say, if you are ready to make a change in your life and your relationship with the world, I can think of no better opportunity than to explore the Hoffman Process.

Watch the full video of Dr J.W. Wilson explaining the science behind, how is it, that by being exposed to the Hoffman Process, in such a very short period of time, that people can experience such dramatic and profound transformations in their lives…

Watch the full video of Dr J.W. Wilson explaining the science behind, how is it, that by being exposed to the Hoffman Process, in such a very short period of time, that people can experience such dramatic and profound transformations in their lives.

Dr J.W. Wilson, Executive Director of the Advanced Learning Institute (ALI) explains that the neurogenetic science, what the ALI refers to as the learning code, is completely transforming how people learn, market, build businesses, retain customers, transform cultures and change behaviours. The science is having such a profound and dramatic impact on those that come in contact with it, that once they see it, they never go back to trying to get people to learn or change behaviours in the old ways.

The ALI has worked with world leading organisations such as The Mayo Clinic, Turner Broadcasting, The Rich Dad Organisation, the Deming Institute; the group that conducts leadership training for Nasa, the UN, The USA National Institutes of Health and seminal organisers for speakers like Tony Robbins and Richard Branson aswell as the governments and educational institutions in Nigeria, Estonia, Brazil and Spain.

…the neurogenetic science is completely transforming the paradigms of those of us in education and business development

The ALI is using this groundbreaking science with their partners Imaginal Education and Masters Academy in Canada to develop the first school system in the world to base their learning systems on neurobiology of how the brain naturally learns. Because of the scientific approach, not only is learning more natural, exciting and joyful, but standardised test scrores have now risen to an amazing 400% higher than the province average, learning is completed in 20% less time, and because the learning fits with how the children’s brain naturally encodes new knowledge, behavioural problems have been virtually eliminated.

Another example of where the Learning code is being applied is at Gordon Park School in Kansas, where ALI are creating the first school system in the world that supports and helps heal children with post traumatic stress disorder.

Visit Dr J.W. Wilson’s website Cracking the Learning Code

To learn more about Bob’s work, the theoretical underpinnings of the Hoffman Process, please read The Negative Love Syndrome and the Quadrinity Model© A Path to Personal Freedom and Love, by Bob Hoffman. Free download available here

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• Take our “Is the Process for me?” self-assessment test to learn if the Process if right for you
• Read our Frequently Asked Questions for more information
• Read what our Graduates have to say about their experience before and after doing the Process
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